Tag: Social media

Developing A Facebook Strategy

Facebook is one of the most useful tools in marketing. But is your company making the best use of it? By Jane Hosking Many companies have a Facebook presence, but according to social media consultant and trainer Khaled ElAhmad, few…

Too Little, Too Late

Too many entrepreneurs fall into the trap of releasing underwhelming products that have already missed the proverbial boat. By Robert Carroll An all too common mistake made by entrepreneurs is to create a product that’s only marginally better than its existing…

Just Build It

Boston-based Sami Shalabi, who famously moved to Google with his Zingku startup in 2007, was recently back in Jordan to attend its edition of Global Entrepreneurship Week. The head engineer of Google’s Digital Publishing Platform had a simple message for…

From Yahoo! to Vyu

After helping shape the region’s digital landscape through Maktoob, Ahmed Nassef now has his sights set on changing the way we watch TV. By Elisa Oddone Regional Internet pioneer Ahmed Nassef, who left his senior position at Yahoo last year,…

What Lies Ahead

The economic forecast for 2015: volatile, with the chance of stormy competition. By Nader Museitif This year wasn’t a normal one on many levels, and there’s no reason to expect a normal 2015. But amidst all the assessment, soul searching,…

The Curious Case of the Ajloun Gold Find

The farcical events surrounding an alleged treasure find highlighted some sad truths about the dysfunctional relationship between the government, media, and general public.  By Osama Al Sharif Public opinion in Jordan, like in many other countries, has long been susceptible…

Mastering the Twittersphere

Twitter can be a very effective platform for promoting your company online, but only if you use it right. By Jane Hosking According to social media consultant and trainer Khaled ElAhmad, if your company isn’t on Twitter yet, then it…

Terrifying Tweets

IS is expertly using social media to fulfill its objectives. This makes it even harder to stop. By Osama Al Sharif The main objective of propaganda is to sway, influence, and manipulate public opinion. In today’s information age, it’s becoming…

The Media Battle for Gaza

As the guns fall silent in Gaza, the Palestinians have emerged as winners in their recent heated media war with the Israelis. Media and Society- Osama Al Sharif Both sides in this summer’s bloody Gazan war have claimed victory. Like…

Prying Eyes in the Workplace

At this very moment, an HR rep could be sifting through your Twitter feed in an effort to make you a more efficient employee, or to judge your suitability for a job vacancy. Outraged? You’re not alone.  Tech Talk- Zeid…