Tag: marketing

investment

The Value of Good Service

Countries over the world fully grasp the important role good services can play in the development of strong and competitive economies. So why doesn’t Jordan? In the current division of economic development stages for nations, only those with outstanding service…

Social Media Influencers

The Rise of Influencer Marketing

In a bid to reach young, tech-savvy consumers, brands in Jordan are increasingly partnering with social media influencers with armies of loyal online followers. By Laith Abou-Ragheb The advertising industry’s switch to online is picking up pace around the world,…

The Rum Group: A Lesson in Resilience

Jordan’s tourism sector is going through a rough patch. But the Rum Group, which has a foothold in everything from hospitality to aviation, is better positioned than most to weather the downturn. By Rebecca Irvine Now is arguably not a…

Edelman

Edelman Global Affiliate Network – Bidaya Joins

Edelman, a leading global communications marketing firm, and Bidaya Corporate Communications, Jordan’s leading public relations and event management agency, have announced the appointment of Bidaya as Edelman’s exclusive affiliate in Jordan. The first Jordanian public relations agency to be named…

Marketing Software Tools

Having a tough time juggling managing customers, closing sales, and analyzing marketing campaigns? These three marketing software tools can help you target customers better to improve sales and ensure your company’s success. By Jane Hosking Hubspot Instead of interrupting customers,…

Why Should Your Business Go Mobile?

Throughout the Middle East, rapid and widespread use of mobile devices has transformed how consumers work and live. Large, small, and midsize enterprises as well as public-sector agencies have a unique opportunity to unlock this potential and drive business growth….

Petra Tourism Crash

Visitor numbers to Petra have plunged over recent years, forcing several hotels to close. Jordan Hotel Association Chairman Michael Nazzal said a solid investment from the government and a thoroughly planned marketing operation are needed to attract tourists back to…

Understanding Millennials

Figuring out what makes millennials tick is key to unlocking their potential as consumers and workers. Millennials seem to be all the rage today. The generation that hit young adulthood around the year 2000 are the holy grail for marketing…

Jordan’s Top Businesswomen: Rana Hamarneh

This feature is part of a series highlighting some of the most prominent Jordanian businesswomen who managed to climb to the top of the corporate ladder in their respective fields in the Kingdom. Managing Partner at AdPro Communications Rana Hamarneh, managing partner at Amman-based…

Jordan’s Top Businesswomen: Ruba Batayneh

This feature is part of a series highlighting some of the most prominent Jordanian businesswomen who managed to climb to the top of the corporate ladder in their respective fields in the Kingdom. CEO of the Hub Ruba Batayneh is widely considered to be…