Tag: consumers

BrandsJordan

The Brands of Jordan

As Jordan’s economy has gradually opened up to the world, giant international companies have rushed in with products and services designed to cater to the demands of the Kingdom’s increasingly sophisticated and discerning consumers. But despite this ever stiffer competition…

Social Media Influencers

The Rise of Influencer Marketing

In a bid to reach young, tech-savvy consumers, brands in Jordan are increasingly partnering with social media influencers with armies of loyal online followers. By Laith Abou-Ragheb The advertising industry’s switch to online is picking up pace around the world,…

smart city

Who Won the Smartphone Wars?

With the global smartphone market now close to peaking, it’s clear to see who the winners and losers are in this closely-fought segment. By Zeid Nasser After years of battle, some tech watchers have declared the smartphone wars over. The…

IFA Berlin

Technology as an Integrated Lifestyle

This month’s IFA Berlin trade show is sure to host a wealth of stand-out products. But the most promising new innovations will be those that can blend in. Technology, like fashion, often seems to jump from trend to trend faster than…

Feeling the Squeeze, Orange Comes Out Fighting

A revamped range of mobile packages is just one of the ways Orange Jordan CEO Jerome Henique is trying to stay ahead of the competition amidst tougher than ever trading conditions. By Laith Abou-Ragheb As well as spending millions of…

Del Monte Eyes Jordanian Farms

Del Monte, the giant American producer and distributor of canned fruits and vegetables, said it’s looking to buy farms in Jordan. In a statement, Del Monte said it was planning to acquire farms in Jordan, as well as neighboring Saudi…

Several International Brands Planning to Pull Out of Jordan

Several international clothing brands are preparing to leave Jordan due to falling sales in a retail market increasingly weighed down by rising taxes and reduced disposable income among consumers, the head of the Textile and Ready-Made Garments Syndicate said. While…

Samsung Bids to Boost B2B Sales

In a marked shift away from its usual focus on consumer electronics, Samsung organized an event in Amman last month to show off its latest range of business products. Anood Haddad, the tech giant’s MENA regional marketing manager, said the…

Time to Build

Jordan has signed multimillion dollar funding deals for a wide array of new infrastructure projects. But not everyone is happy about who gets to build them. Jordan has inked more than $600 million worth of funding agreements in recent months,…

ArabiaWeather to Fund Expansion With $7 Million Investment

ArabiaWeather, Jordan’s popular privately-owned weather website, recently raised $5 million in funding that will be used to fund a major expansion drive. Mohammed al Shaker, ArabiaWeather’s founder and CEO, said the investment deal was led jointly by Silicon Badia and…