Tag: Brands


Brands Are More Valuable Than Ever!

Why Brands Matter More Than Ever? Brands have the potential to create incredible value for companies and corporations. “People buy  brands, not products” – this sentence is valid especially in the global communication society. No brand – no differentiation, no…

Swiss brands

Most Valuable Swiss Brands

From world-renowned confectionery, watchmaking and financial services, to engineering brands, the Swiss economy demonstrates diversity and excellence, according to Brand Finance’s annual report on the most valuable Swiss brands. Luckily, some of them are present in Jordan. Nestlé Nestlé Group…