Tag: branding

Social Media Influencers

The Rise of Influencer Marketing

In a bid to reach young, tech-savvy consumers, brands in Jordan are increasingly partnering with social media influencers with armies of loyal online followers. By Laith Abou-Ragheb The advertising industry’s switch to online is picking up pace around the world,…

Timeless Timepieces

Officine Panerai is confident its luxury timepieces face no threat from smartwatches. By Jane Hosking By creating a $17,000 edition of its new tech-laden timepiece, Apple is making an audacious grab at the multimillion dollar luxury watch market. But Officine…