Tag: advertising

Pikasso

PIKASSO CELEBRATES THE BEST OUT-OF-HOME CAMPAIGNS

The annual Pikasso d’Or Awards, a competition showcasing the best creative work in out-of-home, has announced its 2018 winners. Embodying creative excellence and producing breakthrough work in the industry, the honorees were celebrated during the 17th annual ceremony on Sunday,…

OMD

OMD Named Global Media Agency of the Year 2019 by Adweek

OMD Worldwide, an Omnicom Media Group Agency, has been named Global Media Agency of the Year by Adweek, a leading media and advertising industry publication. In selecting OMD, Adweek cited the company’s impressive turnaround performance following a very challenging 2017…

Ruba Batayneh - CEO and Chairman of The Hub Company

Succeeding Against the Odds: Ruba Batayneh

Ruba Batayneh – CEO and Chairman of The Hub Company Armed with strong faith and ambition, Ruba Batayneh led her creative and devoted team—which grew from just two people to over 40—to create an advertising giant. What does it mean…

Social Media Influencers

The Rise of Influencer Marketing

In a bid to reach young, tech-savvy consumers, brands in Jordan are increasingly partnering with social media influencers with armies of loyal online followers. By Laith Abou-Ragheb The advertising industry’s switch to online is picking up pace around the world,…

Mohammad Alayyan, Founder of al Ghad

Al Ghad Looks to Tomorrow

As Al Ghad marks its 12-year anniversary, the owner of Jordan’s most popular independent newspaper remains upbeat about the title’s future in a fast changing media landscape marked by declining ad sales and readership. By Dina Al Wakeel Mohammad Alayyan…

SAMIH TOUKAN

Venture at 10: Samih Toukan

Samih Toukan, Cofounder of Maktoob.com Date of Interview: July 2009 Maktoob, the first social network in the Arab World, was one of the first to exploit the new medium of the Internet as it was launched in the early 2000s….

Learning from a Google Success Story

JJ Geewax is the celebrated Google engineer whose Invite Media advertising company was famously sold to the search giant for $81 million in 2010. He dropped by the offices of Oasis500 last month to share a few tips and insights…

iMENA Group Invests in Real-Estate Technology House, JRD Group

iMENA Group, the leading operator of online businesses in the MENA region, today announced that Dubai-based technology enterprise, JRD Group, is a new member of its growing platform. JRD recently received an investment from iMENA which the company plans to…