With almost $2 billion invested in Jordan’s economy, French giants like Orange and Total continue to play a crucial role in tnations, growth.
French investments can be found in virtually all sectors in Jordan, from aviation to telecoms, to energy and tourism. In fact, there are more than 30 French companies present in Jordan today employing about 6,300 workers.
Most of the 10 highest-ranking French multinational companies can be found in Jordan. In the telecoms sector, Orange is one of the big three players. In oil and gas, Total has quickly muscled its way to be become a market leader. When it comes to retail options, Carrefour is a trusted and popular brand. And L’OREAL and Louis Vuitton are as popular as ever when it comes to beauty and fashion.
Here are 10 of the highest ranked French companies in the world.
Telecoms giant Orange is France’s best ranking and most valuable brand. It operates in 28 countries around the world. Over 260 million people utilize their services and their largest market is Africa, where they’re present in 19 countries. Orange established a foothold in Jordan in 1999. Jordan Telecom Group generated JD18.1 million as net profit after tax in 2016, which represented an increase of 12.2 percent compared to JD16.1 million on the previous year. This increase was mainly due to higher mobile data service revenue.
Moving ahead of BNP Paribas, France’s second most valuable brand, oil and gas company, Total is one of the seven major oil companies in the world. Total was founded by Ernest Mercier after World War I, when then French Prime Minister Raymond Poincaré rejected the idea of forming a partnership with Royal Dutch Shell in favor of creating an entirely French oil company. The Total group established Total Jordan in 2007 and opened its first service station in 2009. Today, there are more than 170 Total service stations across the Kingdom. It aims to be the leading oil marketing company in Jordan.
As the world’s eighth largest bank by total assets operating within 75 countries, French international banking group BNP Paribas ranks third in France’s most valuable brands. The bank was formed in 2000 through the merger of Banque Nationale de Paris and Paribas. It’s one of three major international French banks, next to Société Générale, and Le Credit Lyonnais, and the largest bank in the Eurozone. Although it is not present in Jordan, the bank is present in five Middle Eastern countries and on all five continents. It has both a retail banking section serving more than 30 million customers in its three domestic markets in France, Italy, and Belgium, and investment banking operations as well.
L’OREAL owned business, Garnier, is France’s most powerful brand, and ranks fourth as the most valuable. It is also the most powerful brand in the cosmetics sector worldwide. It has invested heavily in marketing communications and sustainability related campaigns. The company was founded by Eugène Schueller in 1909 but has grown to become the number one cosmetic group in the world.
A French fashion icon and luxury retail company, Luis Vuitton was named the world’s most valuable luxury brand for six consecutive years, from 2006-2012. The brand sells its products through standalone boutiques, lease departments in high-end department stores and the e-commerce section of its website. The company operates in 50 countries, including Jordan, and more than 460 stores worldwide. It recorded a revenue of 42.6 billion euros in 2017, an increase of 13 percent from 2016. Louis Vuitton continues to expand its reach and evolve its creative strength, constantly reinventing its brand.
Groupe Renault, a French multinational automobile manufacturing company, was established in 1899 to produce trucks, tractors, tanks and buses, and auto rail vehicles but now produces cars and vans. Its headquarters are near Paris but this company has grown and ranked the ninth biggest automaker in the world by production value in 2016 according to the Organisation Internationale des Constructeurs d’Automobiles.
Known as GDF Suez before 2015, this French multinational company operates electricity generation and distribution, natural gas, nuclear and renewable energy. Engie is a pioneer in nuclear energy in Europe and one of the few players which developed expert skills in both upstream and downstream activities. After announcing its acquisition of solar parks developer Solairedirect in 2015, Engie became the largest solar power electricity producer in France as well. The French state holds about one third of the company. It took part in the construction and operation of water treatment plants in Jordan.
The AXA Group operates in Western Europe, North America, Asia pacific, the Middle East, and Africa. The insurance company is a component of the Euro Stoxx 50 stock market index and a conglomerate of independently run businesses, operated according to the laws and regulations of many different countries. The name, AXA, is not an acronym. Chairman and CEO Claude Bébéar in 1982 hired an outside consultant to conduct a computer-aided search for a new name, then Drouot Group. Bébéar wanted a short and snappy name to convey vitality and a name that could be pronounced the same way in every language, consistent with the group’s desire for an international presence.
Airbus is a European corporation registered in the Netherlands and with trading shares in France, Germany, and Spain. It designs and manufactures military and aeronautical products in multiple countries both inside and outside of the EU and sells them worldwide. The company is led by CEO Thomas Enders and is a component of the Euro Stoxx 50 stock market index.
Although the French multinational retailer is headquartered in France, Carrefour is one of the largest hypermarket chains in the world, with 12,300 self-service shops (including 1,528 hypermarkets) at the end of 2016. It operates in more than 30 countries in Europe, the Americas, Asia and Africa and is a component of the Euro Stoxx 50 stock market index. Carrefour is very popular in Jordan, with tens of locations dotting the capital and the suburbs.