Three new Nokia smartphones are set to be released in the Middle East soon. Patrick Harb, the regional manager for HMD, the Finnish company that resurrected the Nokia brand last year, believes there will be significant market demand for the mid-range Android handsets.
Why does HMD think it will have better luck with the Nokia brand than Microsoft?
Nokia has been one of the most iconic and recognizable phone brands globally for decades. In the short time since HMD was launched into the market, the positive reception we’ve had has been overwhelming. We believe that we have a very unique proposition to offer.
Nokia is a trusted and well-loved brand across the world. It enjoys unrivalled brand awareness and an iconic status for design, reliability, and usability. HMD will harness these assets and combine them with a fresh and unique strategic partnership model. Our goal is to take the brand to a new generation of mobile users.
Who is your target market?
We believe in the democratization of technology. Every person, not just the wealthy should have access to great design and experience. Mobile phones create opportunity, prosperity and personal and economic growth. Therefore, our phones will cater to different segments of the market. Our mission is to bring quality, useful and reliable phones to all consumers irrespective of budget or geography.
Why did you choose Android for your operating system?
We know our consumers want simple, easy to use and fast UI. The best way to deliver this proposition is to align 100 percent to Android reference designs and Google Mobile Services. This has allowed us to become the first manufacturer to commit to monthly security updates and deliver Android platform updates faster. Nokia phones provide a pure Android experience, which means they offer Android with no preinstalls or skins. This allows our consumers the choice to pick the applications that they want on their smartphones. With monthly security updates, Nokia smartphone are not only safe and up to date but also clutter free.