Since 2014, two collections have been born from the partnership between Hublot, Italia Independent and Lapo Elkann. Although both of the previous collections were based on the legendary Big Bang Unico model, this time the magic of this wildly creative team was unleashed on the Classic Fusion model. Its name seems to have predestined it for this new special edition: there has never be such a fine example of the fusion of the ‘classic’ and innovation.
A task that was made-to-measure (no pun intended) for Lapo Elkann—frequently named “the most elegant man in the world”.The “Sartoria Rubinacci” was not chosen at random: since 1932, three generations of Rubinacci have been at the reins of this institution of good taste and masculine refinement: Gennaro, the founding grandfather, Mariano, the father who now manages the house from Naples and, of course Luca, master of the store in Milan, and one of the most photographed men on the planet thanks to his unique style. Between them they have dressed everybody from the Duke of Kent to singer Bryan Ferry, not to mention of course the Agnelli family, of which Lapo Elkann is the worthy successor.
The House of Rubinacci holds the most beautiful collection of fabrics in its archives. It was here, in the more than 60,000 square meters of precious hounds tooth, tweeds and other cloths that Hublot and Lapo Elkann found a collection of tartans—squared colored wool weaves from the seventies—that they brought back to life by including them in the Classic Fusion as a chronograph. The dial and straps have therefore been made using these precious fabrics to offer this range of 45 mm timekeepers an end result that is the epitome of elegance.