New Abdali, an architectural marvel that intertwines technology and infrastructure, and a financial and business hub worthy of one of the Middle East’s leading, most cosmopolitan capital cities. Rising from the heart of the city with its glistening skyscrapers that have redefined Amman’s skyline, today New Abdali is a dynamic metropolis that is catalyzing the Jordanian economy and has cemented the city as a global destination for business, tourism, and leisure.
As Jordan’s most distinctive property, the thriving city hub was envisaged as a premium lifestyle community that integrates an exceptional work-live-play concept, the first of its kind in the Kingdom. At present, the striking urban city-center spans over 384,000 sqm of land with a built-up area exceeding 2 million sqm, featuring unparalleled commercial offices, residential apartments, hotels and serviced apartments, retail outlets, as well as medical and entertainment facilities with spectacular city views.
Designed according to new mixed-use planning codes, New Abdali is Amman’s largest and most ambitious urbanization plan that continues to stimulate investments by attracting investors, businesses and tourists to the Jordanian capital. The smart downtown, converges media and telecom infrastructure delivering state-of-the-art technologies and innovative solutions that ensure sustainability, while providing businesses and individuals the necessary flexibility to flourish.
As Amman’s newest central business district, New Abdali has been designed as a modern corporate environment, with a multi-functional space able to accommodate a variety of needs where organizations are set to flourish. Complete with all the necessities of the modern workplace, the offices available have redefined the standards of business in Jordan, enabling organizations to further prosper.
Enjoying state-of-the-art infrastructure that includes premium communications infrastructure based on fiber-optic technology, district energy solutions for cooling and heating, gray water recycling facilities as well as a central gas network, New Abdali offers excellent business opportunities within a safe environment that is witnessing rapid growth and soaring success. Industry giants both locally and regionally have strategically moved in, bringing the offices’ occupancy rate to 75% at The Boulevard.
Among the most prominent international companies to have relocated their headquarters to The Boulevard recently is Orange Jordan. With a substantial space of approximately 11,000 square meters, Orange Jordan will host around 820 employees and join other industry giants such as LG Electronics and Ferring Pharmaceuticals. Other acclaimed and well-established businesses that have also set-up at The Boulevard include Associated Press, CRIF, Horizon International for Development and Exceed IT.
Also available throughout The Boulevard’s ground and gallery levels and all of Abdali’s buildings on the ground level are a plethora of retail opportunities. With single or double volume, these retail spacesare fitted to be of multiuse, hosting restaurants, cafes, retail stores, saloons, bakeries and much more. Some brand names include the Jordan Duty Free Shop, Aston Martin, Magnolia Bakery, Franck Provost and Chez Hilda opening soon with many others already established.
In addition to the office spaces available at The Boulevard, New Abdali district as a whole hosts a myriad number of commercial buildings owned by a group of renowned developers. Together they have crafted a progressive international-tier business community with distinguished clientele such as Societe Generale De Banque – Jordan, Jordan Dubai Islamic Bank and Bank Audi- all setting up their head offices, as well as branches for The Housing Bank for Trade and Finance and Blom Bank, in addition to a number of international names such as American Express, INFINITI and Emirates.
The new defining address encompasses residences that suit every style in a community that intertwines leisurely facilities, and uncompromising services and amenities with pristine city views. Each of the luxurious residences at New Abdali have been designed by prominent developers to ensure tailor-made ‘homes’ for individuals, families and professionals whom enjoy upscale and comfortable living in a vibrant and welcoming, yet exclusive community.
From Campbell Gray Living, with its stylish residential, offices and retail components, to that of The Skyline Residences, and others such as the ultra-modern apartments of DAMAC, each debuting an urban living concept with their own distinguished legendary signature.
Creating a harmonious urban community that rivals even those found in major global cities, residents at New Abdali are within walking distance from Amman’s most famed shopping, entertainment and hotel district. From stunning architecture and breathtaking views, New Abdali offers ‘homes’ that suit single professionals, families and retirees in a modern living lifestyle accommodation that offers endless possibilities of precious moments.
From a hospitality stand point, classic sophistication and modern sensibility merge together to deliver remarkable luxury and lavish services. New Abdali is home to internationally award-winning hotels that include The Boulevard Arjaan by Rotana, located at The Boulevard, the heart of New Abdali and offering hotel apartments suitable for short and long stay guests. Another hotel operated by Rotana Group is Amman Rotana, an iconic tower that launched in November, which instantly became a primary addition to Amman’s skyline as the Kingdom’s tallest tower. New Abdali also includes the famous W Hotel, a vibrant urban sanctuary known for its jaw-dropping designs and exclusive experiences.
With uncompromising facilities and bespoke services delivered to each of the 2,000 keys, both long- and short-stay hotel guests can expect the finest experiences imaginable at New Abdali. As tourists flock to the city’s most desired location, New Abdali offers a unique bridge between the majestic beauty and charm of old Amman, and the vitality of the modern pulsating city. This rich heritage infused with modern inspiration engulfs guests of New Abdali into an unforgettable experience.
With its designer shops and signature boutiques, exquisite restaurants, lively entertainment and the finest of hotels and serviced apartments, New Abdali is one of the largest retail and entertainment destinations in the city. A shopper’s paradise, visitors can expect to shop and dine at a myriad of luxury and specialty stores with unique scenic rooftops and outdoor terraces that offer exquisite food and beverage concepts.
The Boulevard, New Abdali’s famous promenade, offers a dynamic and truly innovative destination in Amman. Visitors are able to immerse themselves in the city’s never ending attractions and enjoy unparalleled entertainment, day and night as they shop at an unrivaled selection of brands. From shops that have opened, including Canali, Riani, Navy & Green, Francesco Smalto, to soon to open brands such as Magnolia Bakery, GANT, Jordan Duty Free Shop, Aston Martin, Franck Provost and Chez Hilda, this is where it’s at. As ‘The Walk of the Town’, the Boulevard hosts the city’s most anticipated events throughout the year such as Spring, Ramadan, Eid, and Christmas at The Boulevard.
Also at New Abdali is the Abdali Mall, a trailblazing avant-garde mall, exquisitely designed with open-air spaces and hosting a range of brands, most notably the flagship stores forZara and Massimo Dutti. With a gross leasable area of approximately70,000 sqm, the mall also hosts a strategic tenant mix that includes a variety of retail stores, an entertainment center, nine cinema screens, a food court and casual dining plaza, and a supermarket.
With many retail opportunities still available, one is not limited just to The Boulevard or Abdali mall, but throughout the entire ground floor level in New Abdali as well. Customizable and open to all sectors, the perspective retailers can rest assured of a fruitful journey as they will be located within the city’s epicenter that not only caters to locals and foreigners within the Kingdom, but also to regional and international visitors as well.