Fast-growing ride-hailing service Careem said it’s aiming to hire 10,000 drivers in Jordan by 2018, despite encountering regulatory problems in the Kingdom.
The Dubai-based startup said it also planned to hire a further 2,000 employees to operate a new regional call center that will be based in the Kingdom.
“We hope to work closely with the Jordanian government to support and encourage the local people by creating more job opportunities in different sectors, reinforcing us as a homegrown business,” Ibrahim Manna, a Careem executive responsible for emerging markets, said in a statement.
Careem, along with chief rival Uber, launched in Amman in 2015 and have quickly established a foothold in the city’s underserved transport network. But like other parts of the world, the ride-hailing services have encountered stiff industry and regulatory challenges, which on some occasions resulted in having their vehicles impounded.
Careem said it’s currently in talks with the Public Transport Committee to become an officially licensed operator. One solution being examined includes allowing Jordan’s 11,900 licensed taxis to use Careem’s app. A similar deal was recently struck with transport regulators in the UAE and Cairo.
Established in July 2012, Careem operates in 32 cities across the Middle East and North Africa, including Abu Dhabi, Alexandria, Beirut, Cairo, Casablanca, Dammam, Doha, Dubai, Jeddah, Kuwait, and Riyadh.