Officine Panerai is opening its first mono-brand boutique in South Africa in Johannesburg, entrusting the design of the store to the designer-architect Patricia Urquiola.
The new boutique is located in one of the best known shopping malls in the city, the Sandton City Mall, Corner of Rivonia Road & Sandton Drive, the prestigious shopping destination in the South African capital. The Panerai boutique has an area of 36 square metres devoted entirely to sales, with two exterior windows facing onto the Mall’s walkway. As in all the boutiques recently opened and renovated by Studio Urquiola, once again in the new Johannesburg boutique the celebrated Spanish designer has reinterpreted the aesthetic codes and techniques of the watch house, while respecting its identity and its timeless design.
The materials used are in perfect accord with the philosophy and history of Officine Panerai, clearly referencing its Florentine origins and the world of the sea. The distinctive elements used by Patricia Urquiola are the “calacatta luccicoso” veined marble of the floor, the polished bronze and wood used to make the single-sided vitrines on the outside of the boutique and the internal niches, the retro-styled chandeliers above the two sales counters, and the counters themselves finished in brushed bronze, a clear reminder of the world of the sea.
A fundamental icon of Panerai has been placed on the wall facing the entrance, a large wall clock, while the wall facing the sales counters is clad in corrugated glass panel enclosing two display windows. The boutique is very welcoming, sophisticated, contemporary and elegant: as well as admiring the beautiful technology of Panerai watches, visitors can relax here in an intimate and luxurious atmosphere.
As well as the own-brand store in Milan, Studio Urquiola has also been responsible for the new openings or the renovation of the boutiques in Florence, the city in which the brand was born, Hong Kong, Beijing, Taipei, Miami, New York and Paris. With the opening of this one in Johannesburg, Officine Panerai now has 66 boutiques worldwide.