Lenovo launched its first range of smartphones in Jordan last month, joining other big Chinese tech manufacturers like Huawei in trying to capture a slice of the Kingdom’s growing handset market.
Lenovo released seven budget-to-midrange models, ranging in price from around $100 to $350. Al Bakhit Communication Company will be the main distributor and aftercare provider for the brand nationwide.
Lenovo is already the biggest seller of laptops and PCs in Jordan, according to Rony Mezeraani, general manager for Lenovo Levant, Egypt, and North Africa. Now the company has its sights set on being the Kingdom’s leading smartphone brand. “Jordan is an important country for our smartphone business, a dynamic market that embraces tech, innovation, and style,” he said. “We are very upbeat about the future of Lenovo smartphone market growth here, bringing an added value proposition to an enthusiastic community of users.”
Chinese smartphone brands, with their high specs and keen pricing, are fast growing in popularity, particularly in developing markets. Last year, Xiaomi usurped Apple and Samsung as the top smartphone manufacturer in China.